Busan’s version of Oxford Street, Gwangbokdong Street is a true shopping mecca. Stretching from the foot of Yongdusan Park to Gukje Market, there are well over 100 shops selling everything from cutesy phone cases to folk crafts and high-end cosmetics.
Shopping in South Korea is a unique experience and prices are low, especially for high street fashions. Check out the stores selling tea dresses and pastel coats, and pick up a bargain at the outdoor street stalls while K-Pop blasts from storefront speakers and groups of stylish young women link arms as they wander down the avenue. Look out for any new stores opening, too -- they often hold welcome events where you can pick up some freebies. And at the Korean makeup stores, you’ll often get a ton of free samples even if you buy only one item.
On weekends, lively Gwangbokdong Street is open to pedestrians only. The fashion street also hosts cultural events throughout the year, including the Gwangbok-dong Street Cultural Festival and the annual Christmas Tree Festival.
To get to Gwangbokdong Street, take subway line 1 to Nampodong Station. Most shops are open from 10 am to 9 pm.